Business confidence remains strong across Scarborough, with results of a major employers’ survey by Scarborough Borough Council revealing that a third of the town’s top companies are expecting to recruit staff in the next twelve months.
Carried out by the council’s Regeneration department, the business survey was issued to the town’s top 45 businesses and asked their views on the effects of the recession and on its impact on staffing levels.
Whilst 60% of the respondents said their business had seen turnover fall in the last 12 months, only a quarter had made staff redundant.
Looking ahead, only 20% expected turnover to fall further in the next year and only 20% expected staff levels to decrease. Infact, a third of businesses expected staff numbers to rise over the next 12 months.
Confidence also remains high amongst the town’s major hotels, with bookings up significantly compared to last year. Scarborough is the country’s third most popular destination for overnight stays after London and Blackpool and has a larger proportion of repeat visitors -84%.
Unemployment rates also highlight Scarborough’s resilience in riding out the recession. Unemployment claimant rates in Scarborough stand at 4.3% which is below the Yorkshire and Humber average of 4.8% and only just above the national rate of 4.1%.
Whilst 1,300 jobs have been lost in Scarborough in the last year, the rate unemployment is growing is now significantly slower than across the region – at 71% over the last year as opposed to 114% across North Yorkshire.
Malcolm Hall of town centre management also confirms positive news for the town; “Footfall figures within the town centre are up, by an extra 180,000 people within the first quarter of this year compared to last year. It is hoped that this will extend throughout the year beating last year’s five and a half million people through the town centre.”
Pauline Elliott head of Regeneration and Planning at the council said. “These survey results highlight the underlying strength of the town’s economy, which has improved and diversified considerably since our regeneration programme started five years ago.
“While there is still some way to go before things turn round completely, it is heartening that our business sector is fighting its way through and that the tourism industry is also seeing positive signs.
“During 2008 the council set up the economic response working group to coordinate the public sector response to the recession in Scarborough. We are working closely with Yorkshire Forward, Business Link, Job Centreplus and the Learning and Skills Council to monitor the impact of the recession and carryout action to help deal with its effects.”
Recent action includes the launch of Scarborough Job Match, a £1.4m three year scheme which aims to connect unemployed people to sustainable employment in Scarborough.
A ‘Beat the Recession’ campaign has also been launched this month supported by organisations across all sectors of the economy, including the voluntary sector, to connect residents with jobs, training and support.
The campaign aims to raise awareness of the support and services that are available locally to help people deal with the effects of the recession, not only dealing with jobs and training but also with issues linked to the problems caused by the recession including money and health matters.
Simon Bull, of Scarborough Business Association adds; “It is heartening to see that the picture in Scarborough is actually quite a bright one compared with our neighbours and even nationally. Clearly the benefits of running a business in Scarborough are not limited to quality of life, but positive commercial opportunity, a flexible labour market and a ‘softer’ economic climate.
“This is, I believe, in no way a pure coincidence, but a direct result of all the efforts of the Renaissance programme and SBC’s regeneration plan. As part of the Renaissance process, Scarborough Business Association and everyone who has engaged with any of our events or activities, has contributed to this result.
“I take nothing away from the fact that we are still in difficult times and that the road ahead is not yet smooth, but pulling together as a town certainly seems to have taken the sting out of the tail.”